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SYNGENTA FLOWERS

Syngenta Flowers on tour with one of its latest stars: Mermaid Lavender

A unique innovation promoted for wholesalers and retailers

02/06/2022 Author: Syngenta Flowers

Syngenta Flowers is touring the Westland region of the Netherlands to visit wholesalers and retailers with one of its stars.

A fully decorated advertising truck will carry one of the company's exciting innovations: Mermaid Lavender . This new hybrid of Iberis, with a unique coloration for this time of year, is a perennial plant selected for summer production. The grower will be able to produce this plant without vernalization, with a programmable production time and therefore a plant in the store at the desired time!

Syngenta Flowers tour with its stars is just the beginning of something bigger. The entire Flowertrials team can't wait to release more. Stay tuned for company news.

Are you also curious to see and learn more about the Iberis Mermaid Lavender and other news? Visit Syngenta Flowers during the FlowerTrials at the seedling production center in De Lier (NL). The team is looking forward to welcoming you.