Iberflora presents its new image for the next edition

Iberflora presents a new, more innovative image for the next edition, which will be held from October 1 to 3, 2024 at Feria Valencia. The fair will continue for another year promoting the "New Generation" concept, a strategic plan that began in the 2022 edition and will close the cycle this year.

The great objective of Iberflora New Generation has been to turn Iberflora into the leading fair in Europe for the plant and flower, landscaping, technology and DIY garden sector where all the green sector offers come together. The new edition of Iberflora New Generation 3.0 aims to be the final touch of that path of transformation that will continue now implanted in Iberflora's DNA.

In the new image of Iberflora 2024, the great allies have been lights, through fluorescence, textures and digital chromaticism when projected on the plants. Colors and effects that fuse nature with electrical energy in a nod to new sectors such as the Contract channel or interior design, in which "green" has a lot to contribute when it comes to revitalizing and harmonizing spaces.

New members in the Iberflora Organizing Committee

Iberflora also presents new members of the Organizing Committee, chaired by Raúl Ferrer (Orvifrusa ) and directed by Máximo Solaz (Feria Valencia).

The new Iberflora Organizing Committee has the members Francisco Agulló ( VAME ), Adriana Alonso ( Compo Iberia ), Mª José Avallone ( Maceflor ), David Borda ( Federació d'Agricultors Viveristes de Catalunya ), Carles Castell (CC GARDEN&AGRO), Ignacio Etchevarría ( ASVINOR ), José Forcadell ( ASFPLANT ), Mª José García-Gamó n ( MEDIPALM ), Antonio López ( ASOCAN ), Luis Marín ( Asociaflor ), Farners Massaneda ( MYC-5 ), Cristian Muñoz ( MMV&Garden ), Paula Orozco ( Viveros la Mezquita , President AECJ ), Rodrigo Pérez ( VERDISSIMO ) and Josep Mª Pitarque ( Aliat Grup ).

Coinciding with Eurobrico, Feria Hábitat València, Textilhogar and Espacio Cocina – SICI

Like every even year, Iberflora will share space with Eurobrico , the International DIY Fair. In addition, from September 30, international fairs dedicated to the habitat and contract sectors will be held: Feria Hábitat València, Textilhogar and Espacio Cocina-SICI .

Feria Valencia will thus hang the banner in full, holding five international fairs simultaneously, with which a greater international influx is expected and unite synergies across the sectors that attract visits from decorators, landscapers, architects, and contract in general. .