Professional Web Portal and Printed Directory about Companies, Products and Services from the Horticulture, Gardening and Associated Markets.
Professional Web Portal and Printed Directory about Companies, Products and Services from the Horticulture, Gardening and Associated Markets.
Around 2,100 companies from 60 countries will present more than 230,000 m2 everything that is currently offered by the green sector, at the Spoga+gafa of Cologne, from 1 to 3 September.
A year more, the Spoga+gafa, the biggest trade fair for gardening in the world, highlighted by its international character. In the absence of 4 months for his celebration, 98% of the scheduled surface is already occupied and it is expected that the participation of foreign professionals to be 85 % in this offer unique exposure, as reported by the organizers of the event at the recent European trade press conference held this week in Lisbon.
Innovations, inspirations, and trends will be present in the contest, not only by the breadth and depth of its offering, but also through numerous islands thematic and special areas that will be developed continuously.
This year, the focus of the fair will be the theme of City Gardening. "Few things move the sector so intensive as gardening in the urban environment," said Catja Caspary, director of management of fairs of Koelnmesse GmbH. "The spoga+gafa reflects this trend in all its variety, thus creating a high added value for exhibitors and international visitors".
Pavilion 6 will host the Power Place City Gardening, a space dedicated exclusively to international exhibitors that will show the trends of irrigation products, tree planting, and multifunctional furniture pieces. In addition, numerous technical Conferences in different scenarios such as the Gartencafé or the stage theme in the pavilion 6, media special bring products city gardening to visitors or balconies that expose products for urban use are some of the areas envisaged.
City Gardening at the point of sale ? The Green Solution Islands to the point of sale
The POST Green Solution Islands will, for the third year, the innovations to present inspiring trends in the green sector in small areas, with clear examples on how to implement for large surfaces and the specialized trade for the increase in demand and sales, offering a true added value in the communication with the end consumers. Next to City Gardening as the central theme, the POS Green Solution Islands are presented under the titles "Wellness in Nature", "Kids Garden", "Flower Power", "Living with plants" and "My Tiny Coffee Shop".
The Power of Plantbrands
"To transform the plants in heroines, to reduce the interchangeability, get own brands, to achieve a successful sustainable business?; these are some of the objectives of the initiatives of the breeders and producers of plants and flowers to enhance their products in an increasingly competitive market through a brand name and special powers. Therefore, the spoga+gafa dedicated for the first time a space theme own to this Power of Plantbrands in which you will get the most important actors of the sector in a unique event of networking and an extensive programme of conferences. Role of Spoga+gafa have advance among the attendees already confirmed the participation of professionals of recognized prestige of Added Value Support, Beekenkamp, Heidezüchtung Kramer, Riplant/Cultivaris, Select One and Zu Jeddeloh.
